Ten years ago, the only way you could order food in India was by calling up the restaurant and talking to actual people. Or in the cases of major chains like McDonalds and KFC, ordering off their websites. But today, we’re spoilt for choices when it comes to food ordering options . And all of them bend over backward with 100% cash back or flat out a free 1st meal for new users to make them stick. But the thing is, nobody needs 20 different food delivery apps. Most people stick with just a couple at most. So that means they’re picking the best ones for them, based on delivery range, inventory, and ease of use. The other apps just get dumped by the wayside. But the winners aren’t safe because, as any millennial will testify, you always try the new app because you never know how great it’s going to be. Because of that, there’s a lot of what market researchers call “churn”, which is when users try an app, get bored or dissatisfied with it , and eventually move o...